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What is the power of 12?

The Power of 12 is a program designed to support your clinic - every step of the way - as you educate your clients on the importance of year-round heartworm disease prevention. The goal is to help more dogs get the heartworm disease prevention they deserve, and the Power of 12 is here to partner with you and make it happen. The program includes staff training tools, client education materials and a Program Overview Guide to help your clinic get started. The Power of 12 is a movement designed to support your clinic – every step of the way – as you work to communicate the importance of year-round heartworm disease prevention. When given every month, HEARTGARD Plus has the power to help protect your clients' pets from heartworm disease with the Real-Beef Chewable dogs love1 and clients love to give.2

Sign Up Today and Receive

  • Monthly emails for staff and client education

  • $12-off coupons

  • The chance to Track and Win every month with the 2013 Real-Beef Challenge! Sign up today and receive more contest information this February.

  • Twelve $100 gift cards will be awarded to one lucky clinic each month. You pick the gift cards your clinic wants to receive!

  • Clinics can track their data online.

  • Program Overview Guidebook to put the Power of 12 in your hands

Click to Enter.

Click here to enter

Track the number of dogs your clinic helps protect with year-round prevention and enter each month for a chance to win!

How it works:

  1. Twelve $100 gift cards will be awarded to one lucky clinic each month. You pick the gift cards your clinic wants to receive!
  2. Clinics can enter the sweepstakes during the first 7 days of each month. Come back monthly, and enter the number of dogs your clinic helped protect with year-round prevention for the month prior. It's as easy as tracking the number of dogs that leave your clinic with a 12 dose supply of HEARTGARD Plus.

How to Track:

  1. Tracking Chart - Download the HEARTGARD Plus Real-Beef Challenge Tracking Chart. Click Here.
  2. CLIENT CONNECTION Plus - Login to CLIENT CONNECTION Plus to access your Clinic Status Report. Click here to get started.
  3. IDEXX Cornerstone Reports - Click here to utilize Cornerstone® Reports for the Power of 12 Program or visit the Cornerstone Practice Management Resource Library.

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. Open only to employees and owners of U.S. veterinary clinics with an existing Merial account in good standing who are residents of the 50 United States and the District of Columbia 18 years of age and older. Sweepstakes ends January 7, 2014. Subject to complete Official Rules.

Power of 12 Content Library

Empower your clinic

Downloads
Chew or be Chewed Poster
Videos
From the Heart: True Stories of Heartworm Disease
Scenario Calendar Video
Don't forget to get the HEARTGARD® App
Click the red icons and explore our Power of 12 materials available for your clients, clinic and staff. Or click on Library in the main menu to view a complete list of downloadable items.

1. From the Heart: True Stories of Heartworm Disease

2. Sergeant Chew Year-Round Prevention Video

3. Scenario Calendar Video

1. From the Heart: True Stories of Heartworm Disease

Do your clients understand the difficulties associated with heartworm disease treatment? Oftentimes, clients don't understand the emotional and financial burden of heartworm disease treatment and that it may not clear their dog of heartworms. The DVD "From the Heart: True Stories of Heartworm Disease" profiles 4 clients and offers an insightful look into their experiences. Order a complimentary DVD to play in your waiting room by contacting your Merial Sales Representative or by calling Merial Customer Care at 1-888-637-4251.

WATCH IT NOW

2. Sergeant Chew Year-Round Prevention Video

Not all pet owners understand heartworm disease. That's why HEARTGARD Plus Sergeant Chew is here to help. The following video is a quick and easy way to educate your clients on how heartworms are spread and how to prevent heartworm disease with HEARTGARD Plus. Order a complimentary DVD to play in your waiting room by contacting your Merial Sales Representative or by calling Merial Customer Care at 1-888-637-4251.

WATCH IT NOW

3. Scenario Calendar Video

Do your clients know that HEARTGARD Plus kills immature heartworm larvae already in the dog today, but does not have an effect on new larvae introduced tomorrow? That's why it's so important to give HEARTGARD Plus every 30 days. Share the facts and teach your clients how HEARTGARD Plus works by showing this quick and informative educational video.

WATCH IT NOW

Download Now

One Bite Poster

Do your clients know how heartworm disease is transmitted? All it takes is one bite from a mosquito to spread this potentially deadly disease to pets. Print the following poster to spread awareness about how heartworm disease is transmitted. Order a larger version for your clinic waiting room by contacting your Merial Sales Representative or by calling Merial Customer Care at 1-888-637-4251.

Download Now

Puppy Tip Sheet

Few things compare to the joy of bringing home a new puppy. But a pet owner's first visit to a veterinarian can be overwhelming. Download the Puppy Tip Sheet and share it with your new pet owners to help them understand the basics of heartworm disease prevention, hookworms and roundworms, fleas and ticks, and the various vaccines that are recommended during a dog's first year of life.

Download Now

HEARTGARD® (ivermectin) Brand Products Coupon

HEARTGARD is here to help your clients save money on year-round heartworm disease prevention. Download and print the $12 rebate for your clients and they'll receive $12 back when they purchase twelve doses of HEARTGARD Brand Products - the Real-Beef Chewable dogs love to take1 and pet owners love to give.2

1 Of dogs showing a preference in three studies conducted by independent investigators, dogs preferred HEARTGARD® Chewables over INTERCEPTOR® (milbemycin oxime) FLAVOR TABS® by a margin of 37 to 1; data on file at Merial.

2 Opinion Research Corporation, Heartworm Pill Survey, 2009.

Download Now

HEARTGARD® Plus Brochure

This brochure is great for your waiting room to show clients the dangers Heartworms, Hookworms and Roundworms pose to their pets. It also explains how the Real-Beef Chewable prevents heartworm disease, and treats and controls hookworms and roundworms in dogs.

HEARTGARD® (ivermectin) Reminder App

Available for both iPhone® and Android, the HEARTGARD reminder app is one of the easiest ways your clients can be reminded to give HEARTGARD Brand Products year-round once they leave your practice. Download the app for iPhone or Android

Coming Soon

Chew or be Chewed Poster

Coming Soon! All dogs are at risk for heartworm disease. In addition, hookworms and roundworms are another common threat pets face. Download the attached poster to help educate pet owners on the dangers of heartworms, hookworms and roundworms. Order a larger version for your clinic exam room by contacting your Merial Sales Representative or by calling Merial Customer Care at 1-888-637-4251.

Download Now

Program Overview Guide with Staff Training Scripts

Talking about heartworm disease isn't always easy. But when everyone does their part talking about the need for year-round heartworm disease prevention, more pets get the year-round protection they need. Download the Power of 12 Program Overview guide with staff training scripts and give your staff helpful talking points they can use whether they're a receptionist, technician, practice manager or veterinarian.

Download Now

Partnership for Preventive Pet Healthcare Guidelines

The American Heartworm Society, AHAA, AVMA, CAPC and the Partnership for Preventive Pet Healthcare all recommend year-round administration of heartworm preventive products.1,2,3 Download the PPPH guidelines here and share them with your staff.

Download Now

Heartworm Incidence Map

Heartworm disease has been found in all 50 states4 and continues to spread. Review the latest Heartworm Incidence Map from the American Heartworm Society and teach your staff about the threat of heartworm disease in your area.

Download Now

2012 Dosing Report

Do you have clients that request products combining heartworm disease prevention with flea control? Dosing data shows that clients using combination products are less likely to provide year-round heartworm prevention than stand-alone products.5 Download a report that shows you how HEARTGARD Plus (ivermectin/pyrantel) compares to other products.

Download Now

Why is Form Important?

It's hard to disagree, dogs love the Real-Beef Chewable.6 Did you know that in a comparison study, 1 out of 5 pet owners reported finding one or more chewable tablets they thought their dog had swallowed.7 Share the benefits of the HEARTGARD Plus Real-Beef Chewable with your staff so everyone understands how easy Heartworm Disease Prevention can be.

1 The American Animal Hospital Association-American Veterinary Medical Association Preventive Healthcare Guidelines Task Force. Practice Guidelines: Development of new canine and feline preventive healthcare guidelines designed to improve pet health. JAVMA. 2011;239(5):625-629.

2 Current Canine Guidlines. American Heartworm Society website. http://www.heartwormsociety.org/veterinary-resources/canine-guidelines.html. Accessed December 13, 2012.

3 Controlling Internal and External Parasites in U.S. Dogs and Cats. The companion Animal Parasite Council website at http://www.capcvet.org/recommendations/guidelines.html Accessed. December 13, 2012.

4 Where is Heartworm Disease? Available at: http://heartwormsociety.org/pet-owner-resources/heartworm.html#where. Accessed December 14, 2012.

5 Data on file at Merial.

6 Of dogs showing a preference in three studies conducted by independent investigators, dogs preferred HEARTGARD® Chewables over INTERCEPTOR® (milbemycin oxime) FLAVOR TABS® by a margin of 37 to 1; data on file at Merial.

7 Opinion Research Corporation, Heartworm Pill Survey, 2009.

Important Safety Information:
HEARTGARD® (ivermectin) is well tolerated. All dogs should be tested for heartworm infection before starting a preventive program. Following the use of HEARTGARD, digestive and neurological side effects have rarely been reported. For more information, please visit www.heartgard.com. Click here for prescribing information.

HEARTGARD Plus

It's easy to see why dogs love the Real-Beef Chewable.

  • In a study HEARTGARD Plus was preferred 37 to 1 over INTERCEPTOR.1
  • HEARTGARD Plus is the ONLY heartworm preventive that comes in the Real-Beef Chewable that dogs love.
  • 1 out of 5 pet owners report finding one or more chewable tablets they thought their dog had swallowed.2

12 monthly doses are needed to help prevent heartworm disease year-round. HEARTGARD Plus, the ONLY Real-Beef Chewable, is safe and easier to achieve year-round protection. With HEARTGARD Plus, you get happy clients. And happy clients mean a happy clinic.

1Of dogs showing a preference in three studies conducted by independent investigators, dogs preferred HEARTGARD® Chewables over INTERCEPTOR® (milbemycin oxime) Flavor Tabs® by a margin of 37 to 1; data on file at Merial.
2 Opinion Research Corporation, Heartworm Pill Survey, 2009.

Important Safety Information:
HEARTGARD® (ivermectin) is well tolerated. All dogs should be tested for heartworm infection before starting a preventive program. Following the use of HEARTGARD, digestive and neurological side effects have rarely been reported. For more information, please visit www.heartgard.com. Click here for prescribing information.

Join the power of 12!

By signing up today, you'll receive monthly
emails with staff and client education
pieces for your practice. Plus, the chance
to participate each month in the
2013 Heartgard® Plus
(ivermectin/pyrantel)
Real-Beef Challenge
sweepstakes!

Thank you for joining the movement!

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